This project is currently under NDA. I’m always happy to run through the details in a presentation. Feel free to scroll down, or reach out to me via email for details.
Summary and Moment of Gratitude 💙
During my internship, I worked with a talented team of data scientists, strategists, and researchers to support seasonal small businesses. Intuit's culture empowered me to take full ownership of the project, guiding it through research, ideation, building, and testing in just three months. I'm incredibly grateful for the mentorship, feedback, and support from my team and manager, which helped me grow both as a designer and as an individual.
PROBLEM SPACE AND CONTEXT
01 TL;DR about QuickBooks and Team Context
QuickBooks, Intuit’s flagship accounting software, holds valuable information about a business’s customers and services. The current rapid experimentation efforts involved working with the Data Science teams to analyze trends in this data, and design features to help small businesses grow by identifying smart marketing opportunities.
02 Customer Problem
Small businesses often struggle with limited time and heavy manual work as they try to grow. Current efforts involved using QuickBooks data to find customers to market to, but this approach doesn’t always address the unique needs of their industry. It doesn't help them figure out what to market or when, making them feel less confident about achieving sustainable growth.
How might we design low-effort marketing strategies that address the unique needs of industries for small businesses trying to grow?
SOLUTION AND IMPACT OVERVIEW
Designing pre-built seasonal campaigns based on industry specific trends.
